Charities, Stop Leaving Money on the Table: Leverage Wills.com to Maximize Bequest Opportunities

The Hidden Potential of Bequests: Are You Missing Out?

For many charities, the focus of their fundraising strategy is focused on immediate gifts, grants, or other more traditional fundraising methods. However, by focusing so much on the present, many organizations often overlook a significant source of potential revenue that could transform the long term financial sustainability of the charity: bequests. Bequests, which are gifts that are given through a will, represent a very powerful but often overlooked way to ensure financial stability for your charity. These planned gifts are often larger than other types of donations, and can have a truly transformative impact for your organization. By failing to plan for these types of gifts, many charities are missing out on valuable opportunities that could secure their future for years to come. If you are not proactively seeking out potential legacy donors, you are likely leaving a significant amount of money on the table, that could be used to fulfill your mission and help improve your communities. It’s time to stop missing out on these potential gifts and to begin focusing on methods that will allow you to secure donations that will be transformative for your organization.

For charities, planned giving through bequests is not just a supplementary approach to fundraising, it should be a top priority. It’s imperative that you understand how to best position yourself to reach those who are planning for their future and who want to leave a lasting legacy of support for your organization. With tools like wills.com, your organization can take a proactive approach to legacy giving and ensure that you are not missing out on valuable donations that could secure your financial future.

The Costly Mistake of Ignoring Bequest Opportunities

Many charities, especially smaller organizations with fewer resources, often make the mistake of ignoring the potential of bequests in their overall fundraising strategy. This is often due to a misunderstanding of how to capture these gifts, and a lack of an effective strategy to do so. Here are some of the most common mistakes charities make that cause them to miss out on bequest opportunities:

• Focus on Immediate Needs: Many organizations are so focused on addressing their immediate financial needs that they often fail to consider long-term funding strategies such as planned giving.
• Lack of Awareness: Many donors are simply not aware that they can include your organization in their will, which can lead to missed opportunities that could otherwise have gone to your charity.
• Complex Bequest Processes: The complicated nature of setting up a bequest can often deter potential donors, and many charities do not offer an easy way for people to include them in their will.
• Inadequate Promotion: Charities often do not actively promote planned giving options, and therefore are missing a chance to connect with those who are planning for the future.
• Passive Approach: Charities often wait for bequests to come to them, rather than being proactive in reaching out to potential donors and asking for their support.
• Lack of Resources: Many charities may not have the resources or expertise to manage or promote planned giving effectively.

These mistakes often result in significant amounts of money being left on the table, money that could be used to better serve the community and to provide valuable support to those who need your help the most. By taking the time to re-evaluate your approach, and to see where you might be missing out on potential sources of income, you will be better positioned for future success. Planned giving should be a priority for your organization, and it should be approached with intention and strategy.

Wills.com: A Simple Solution to Maximize Bequest Revenue

Wills.com offers an innovative and effective platform that provides a solution to many of the challenges faced by charities when attempting to secure bequest donations. By making your charity easy to access, you will be increasing the likelihood that you will be chosen for a planned gift, and you will also be building a foundation of support for the years to come. Here’s how Wills.com can help your organization maximize its bequest opportunities:

• Clear Listing in a Central Database: Wills.com includes your charity in a central database that is available to people who are in the process of creating their will, so you can easily be found when a donor is making decisions about their estate.
• Easy Inclusion Process: Wills.com makes it simple for potential donors to include your organization in their will, making the bequest process straightforward and accessible to all donors.
• Targeted Visibility: Reach a targeted audience of potential legacy donors who are actively thinking about their estate plans and are considering their philanthropic options for the future.
• Educational Resources: Provide clear and simple resources to guide donors on the importance of bequests and how to make them, making the process more transparent and user-friendly.
• Direct Engagement Opportunities: Where applicable, connect with donors who have included your charity in their will, and take advantage of the opportunity to create a lasting relationship.
• Simplified Administration: Wills.com reduces the administrative work required to manage bequests, freeing up your staff to focus on the mission of your organization, and giving you more time to concentrate on the important tasks.

By utilizing wills.com, you will greatly improve your chances of capturing the bequest revenue that you may be missing out on, and you will also be streamlining your process, which will help to simplify your fundraising efforts, and also greatly improve the outcome. It’s imperative that you take a proactive approach and begin planning for the future of your organization.

The Benefits of Maximizing Bequest Opportunities with Wills.com

By choosing Wills.com to be your partner in planned giving, you will be creating a multitude of benefits for your organization, which will allow you to thrive and grow for many years to come. Here are some of the most significant benefits:

• Increased Revenue: By making it easy for donors to include you in their will, you will be receiving more bequest donations, thus increasing the revenue for your organization.
• Long-Term Financial Stability: Secure a sustainable and reliable source of income that will greatly help your organization plan for the future.
• Expanded Reach: Access a targeted group of potential donors who you might otherwise not have the opportunity to connect with.
• Simplified Administration: Reduce the burden on your staff by having a tool that streamlines the bequest process for you and for your donors, leaving you with more time to focus on other more important tasks.
• Reduced Fundraising Expenses: Save money on costly fundraising efforts that often have a small return on investment, and increase your ROI.
• Strengthened Donor Relationships: Build lasting relationships with loyal donors who are committed to supporting your organization’s mission for years to come.

When you choose to use wills.com you are choosing to create a better future for your organization by streamlining your processes, increasing your overall revenue, and making the process easy for your donors. It’s time to stop leaving money on the table and to step into the future with a plan for success.

Getting Started: Easy Steps to Implement Wills.com in Your Strategy

Integrating Wills.com into your fundraising strategy is simple and easy. Here’s how to get started:

1. Visit Wills.com: Navigate to the section designed for charities and non-profit organizations.
2. Create a Profile: Complete your organization’s profile, providing accurate and detailed information.
3. Verify Your Listing: Make sure all of the required information is correct.
4. Promote Your Listing: Promote your new listing on your website and throughout your other communication channels.
5. Start Reaching More Donors: Begin connecting with donors that are actively planning for the future.

This simple and straightforward process will make a lasting impact on your organization and will greatly improve your ability to attract bequest donations, that will allow you to continue your work for many years to come. Do not delay, the time to act is now.

Wills.com: Empowering Charities for Long-Term Success

At Wills.com, we are committed to helping charities thrive by providing innovative solutions to connect with more legacy donors. We provide you with all of the tools and resources you need to capture more donations and grow your mission. We are dedicated to your success and are here to help you every step of the way.

Conclusion

By taking the time to be proactive, you will ensure that your organization is not leaving valuable money on the table. Wills.com provides you with a simple and effective way to maximize your bequest opportunities and secure long-term financial stability, and to make a lasting impact for generations to come. Now is the time to be strategic, innovative, and to fully utilize all of the tools and resources available to you. You deserve a plan that will secure your future success, and Wills.com is here to help you achieve that goal.