Unlock Your Charity’s Fundraising Potential: How Wills.com Helps You Attract Legacy Donors

Legacy giving is not just about monetary donations, it is about building relationships with donors that value your mission and want to help you succeed long into the future. Wills.com will allow you to connect with these donors in a meaningful way, and to build relationships that will last a lifetime. By embracing legacy giving you can expand your reach and improve the positive impact that your charity is having on the world. Don’t let these donors go unacknowledged and uncontacted. Use the power of wills.com to secure these important gifts.

Why Traditional Fundraising Methods Fall Short in Attracting Legacy Donors

Traditional fundraising methods, such as direct mail campaigns, email marketing, and event sponsorships, are primarily designed to generate immediate donations. While these methods are effective for raising funds in the short term, they often fall short when it comes to capturing legacy gifts for the future. This is primarily because traditional methods do not engage with people who are making plans for the end of their lives, which is when a legacy donation is typically considered. This often creates a disconnect between your charity and those individuals who are actively engaged in making plans for their estate. Often times, charitable giving is an important aspect of their long term planning, and if you make it easy to give, the more likely it is they will choose your charity when making their plans. Wills.com understands the need for this connection and has made it easier than ever to connect with those who are looking for a charitable cause.

Here are some of the key reasons why traditional fundraising methods often fail to attract legacy donors:

• Lack of Focus on Estate Planning: Traditional methods rarely discuss estate planning or how to include a charity in a will or trust. This means they are not targeting those who are already thinking about their long-term legacy.
• No Direct Call to Action for Bequests: Direct mail and emails typically ask for immediate donations, not for planned gifts in a will. This is why many organizations do not see a large amount of bequests, because they simply are not asking for them.
• Complexity of Bequest Process: The process of including a charity in a will can feel complex and overwhelming for many, and traditional fundraising efforts do not help simplify the process. Therefore, it is imperative that you offer those who are creating a will, a way to simplify the process and help them through the steps.
• Limited Visibility to Estate Planners: Your charity’s information may not be readily available to people who are creating their estate plan. It is vital that your charity is listed in a central location so that people creating their wills can easily find it and include it in their estate plan.
• Passive Approach: Traditional methods are often a passive approach, rather than an active effort to connect with legacy donors. Charities often rely on receiving donations through a will after someone has already passed away, rather than being proactive to connect with people who are planning their estates.

By understanding these limitations, you can then take steps to overcome these challenges and gain more opportunities for planned giving.

How Wills.com Fills the Gap and Attracts Legacy Donors

Wills.com provides a unique and targeted approach to attracting legacy donors, and solves many of the challenges that often arise during the estate planning process. Here’s how your organization can leverage Wills.com to its full potential:

• Charity Listing in Wills.com Database: Your charity’s full legal name, address, tax ID, and contact details can be added to our platform, allowing users to easily find your organization when creating their will. Your organization will be in a central directory for those who are in the process of estate planning and will be more likely to be chosen for donations if your information is readily available.
• Streamlined Bequest Process: When your organization is listed in our database, donors can easily include you in their will and specify the type of gift they wish to give, making the entire process seamless and straightforward. You will receive all the necessary information to ensure the correct details for your organization are captured.
• Targeted Visibility: Your charity will become visible to a targeted audience—individuals who are actively planning their estate and considering charitable giving, making it more likely they will include your organization in their will.
• Increased Donor Awareness: Many users of wills.com are not yet affiliated with a specific charity, and they are more likely to choose your organization if it is listed in our platform. This will also increase the awareness of your charity to those who have never heard of it before, which will expand your potential reach.
• Long-Term Relationship Building: Wills.com allows you to connect with potential legacy donors, creating a foundation for long-term relationships and continued support for your organization, and offers opportunities to thank them for their generosity.

With Wills.com, you will be actively engaging with those who are actively planning for the future. This gives you unprecedented access to people who are looking to support charitable causes. By actively seeking out these donors you will be gaining access to an important group of philanthropic individuals that will be valuable assets for your organization for many years to come.

The Benefits of Using Wills.com for Your Charity

Partnering with Wills.com offers numerous benefits for your organization:

• Increased Legacy Gifts: By simplifying the bequest process you will significantly increase the likelihood of legacy donations to your organization.
• New Donor Acquisition: Reach new audiences actively planning their estate and considering their charitable giving options, which can significantly increase your reach to a targeted group of potential donors.
• Cost-Effective Solution: Wills.com provides an affordable way for charities to engage with legacy donors without the high costs associated with traditional fundraising methods. We offer low-cost options that allow small and large charities to benefit from our platform.
• Long-Term Financial Stability: By focusing on planned gifts, you are building a reliable foundation for your organization’s long-term financial sustainability, providing a secure path forward for years to come.
• Simplified Administration: Wills.com handles the technical aspects of providing your organization’s information in a way that is easy for potential donors to utilize, freeing up your resources to focus on your mission, instead of trying to figure out how to connect with those who would like to donate.
• Data and Insights: If donors opt in, your charity can gain insights into who is including your organization in their plans, which allows for strategic follow-up and donor engagement, where possible.

When you utilize wills.com, you will be benefiting your organization with increased visibility and new donor acquisition strategies. Your time is valuable, and wills.com offers you a streamlined solution that will allow you to maximize your resources, so you can keep your focus on the work that matters the most.

Getting Started With Wills.com: A Simple Guide for Charities

Joining Wills.com is a simple and straightforward process. Here’s a step-by-step guide:

1. Visit Wills.com: Navigate to the section designated for charities and non-profit organizations.
2. Create an Account: Follow the instructions to create your organization’s profile.
3. Add Your Charity’s Information: Provide your full legal name, address, tax ID, and contact details. This must be accurate so donors can properly direct their funds.
4. Verify Your Listing: Double-check the accuracy of all information you have provided.
5. Begin Reaching New Donors: Your charity will now be available to users who are creating a will, and you can begin to reach new potential donors that you may have never been able to reach before.

By taking the first step and adding your charity to the wills.com database, you will be opening up a wide array of new opportunities that you have never had before. You will have the ability to connect with like-minded donors, who are looking to make a difference.

Wills.com: Your Partner in Legacy Giving

Wills.com is committed to empowering charities with the tools and resources they need to attract legacy donors and build a sustainable future. By making planned giving accessible and easy, we enable both donors and non-profits to create lasting change. We want to help you meet your financial goals and fulfill your organization’s mission.

Conclusion

Legacy giving represents a significant opportunity for your charity to secure long-term financial stability and grow your mission. By utilizing Wills.com you can make the process easy for potential legacy donors and open up new possibilities for your charity. Do not wait any longer to secure your organization’s future. Become a partner with wills.com today to reach those who want to make an impact, and to build a legacy of positive change that will continue to bless the world for generations to come. Wills.com is here to help you take the first step today.